For many sports organisations, recruiting coaches isn’t just about filling vacancies. It’s about finding people who share the right values, embrace inclusive coaching and are committed to making a positive difference.
That was exactly the challenge one employer faced before partnering with Future Training.
“We wanted to mould coaches into an inclusive way of coaching, rather than bringing in coaches with poor learning habits already established.”
Building Coaches the Right Way
Rather than recruiting experienced coaches with existing ways of working, the organisation wanted the opportunity to develop coaches from the very beginning.
By investing in apprentices, they could shape future coaches who reflected their own coaching philosophy and commitment to inclusion.
Looking for the Right Attitude
Skills can be taught, but attitude matters.
The employer wasn’t simply looking for extra pairs of hands—they wanted enthusiastic people who were eager to learn, improve and make a positive contribution to the team.
“We wanted enthusiastic people who would push forward with improvement and support.”
That mindset has helped apprentices become valued members of the organisation while developing practical coaching experience.
Choosing Future Training
When the organisation began looking for an apprenticeship provider, it wasn’t just the programme that stood out.
It was the people behind it.
“Speaking to Scott and seeing the energy he had for his business made the decision easy.”
From the very beginning, the onboarding process felt collaborative and supportive.
“It was at a pace that was comfortable and informal enough to ask deep questions.”
Making a Difference Every Day
Today, apprentices play an important role within the organisation.
They help deliver high-quality wraparound provision, support PE Leads and contribute to creating enjoyable sporting experiences for children every day.
According to the employer, the apprentices have integrated into the business exceptionally well.
“Almost all apprentices have come on board in the right way and make a difference by delivering high-quality wraparound and supporting PE Leads.”
The Results
The impact has extended far beyond recruitment.
The organisation has seen improvements in both the quality of delivery and the experience children receive.
“The impact has been about improving children’s enjoyment and increasing club numbers.”
For this employer, apprenticeships haven’t simply helped fill vacancies—they’ve helped build stronger coaches, happier participants and a more sustainable future for the business.
Looking to Grow Your Team?
If you’re considering recruiting an apprentice, Future Training can support you every step of the way.
From recruitment and candidate screening to training and ongoing support, we help employers develop skilled, motivated individuals who make a real impact from day one.
Get in touch today to find out how apprenticeships could benefit your organisation.
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